A Gnarly Approach to Giving Back

In the 1990s, “Skateboarding is not a crime” was a popular sticker slogan demonstrating opposition to local ordinances that banned skateboarding in public places. In the proceeding decades, skateboarding and other action sports like surfing and snowboarding evolved from counterculture to mainstream, as evidenced by the growing popularity of the annual X Games.
Capitalizing on the popularity of skater culture, two limited-service concepts have partnered with action sports–focused groups to