How Does Digital Advertising Really Impact FMCG Brand Sales? - ExchangeWire (blog)

ExchangeWire (blog)
How Does Digital Advertising Really Impact FMCG Brand Sales?
ExchangeWire (blog)
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive. Writing exclusively for ExchangeWire, Michael Greene, VP of product strategy, AudienceScience (pictured below ...