How can FMCG brands stay relevant in Indonesia's new experience economy? - The Drum

How can FMCG brands stay relevant in Indonesia's new experience economy?
The Drum
The 2018 BrandZ Top 50 Most Valuable Indonesian Brands paints a revealing picture of the country's rapidly changing brand landscape. The environment is evolving fast because the number of brands on offer is exploding as global businesses compete with ...and more »