"FMCG products likely to move slower off the shelves": Prabhakar Mundkur on the effects of demonetisation on marketing - afaqs

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"FMCG products likely to move slower off the shelves": Prabhakar Mundkur on the effects of demonetisation on marketing
afaqs
That title may seem a little incongruous at first, but once we see the effects of demonetisation - like demand contracting, much like in a recession - it is an easier concept to grasp. Though the symptoms of the two - recession and demonetisation - may ...