Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report - Exchange4Media

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Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report
Exchange4Media
Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally, translating to a value of Rs. 4500 crore by 2020.
FMCG e-commerce market expected to touch $5-6 billion by 2020: Google-BCG reportTimes of India
FMCG consumption via online