Taking On The Toothpaste Giants: How One Entrepreneur Built A Fresh $20 Million Brand - Forbes

Forbes
Taking On The Toothpaste Giants: How One Entrepreneur Built A Fresh $20 Million Brand
Forbes
Old market, new brand: "The idea was to take a commodity, and turn it into something desirable," says Hello Products' founder Craig Dubitsky. Toothpaste hasn't exactly been a hot consumer product category for newcomers. Though oral care is a $40 ...and more »