July 2016 | Bright Biz Idea | Making Merry, Making Money

If Houston Ballet’s Nutcracker Market is any example, things really are bigger in Texas. The annual fundraiser generated $6.5 million in gross revenue in 2015 and contributed $5 million to the company’s Foundation, which supports the general fund, academy, and scholarship programs.Now in its 36th year, the Houston Ballet (HB) Nutcracker Market is a regional tradition that draws more than 100,000 visitors to the massive NRG Center. Along with shopping nearly 300 merchant booths filled