August 2016 | On My Mind

Not too long ago, marketing at most dance schools meant investing big bucks in printing, postage, and newspaper ads. Many school owners couldn’t pay for that kind of marketing, but nowadays, social media puts all schools on a level playing field. My motto is “Give it the time, and it will give you the return.” Where many school owners make mistakes, however—and squelch their social media success—is in moving beyond dance into hot-topic issues in their posts. Continu