IDFA Dairy Forum session examines women's health needs

The education session, which took place during the Palm Desert, Calif., trade show, offered speakers Eve Pollet, senior vice president of strategic intelligence for DMI, as well as Paul Ziemnisky, DMI’s executive vice president, who cited health and wellness as more than a $200 million opportunity. Pollet stressed that few talked about women’s needs in the past, despite the fact that women control 75% of discretionary spending.