Scaffold turned into giant IKEA bag at McLaren site

Embrace Building Wraps has installed an eye-catching printed scaffold banner installation at Oxford Circus client IKEA.
The printed wrap is designed to look like the iconic IKEA Frakta shopping bag and covers  scaffolding during works by main contractor McLaren to transform the former Topshop building into a new store for the Swedish furniture giant.
The installation comprises of six fully engineered offset frames provided by Embrace. Five of  these carry a silhouette line drawing of t