Persimmon pauses start on 30 sites as sales fall

House builder Persimmon has renegotiated or paused starts on 30 sites amid fast-deteriorating sales.
In an end of year trading statement, the firm warned that reservation rates on site had seriously fallen in the final months of the year.
Persimmon said it has launched several initiatives to stimulate demand, including the recent launch of a “10 months mortgage free” customer offer, which generated a strong increase in website enquiries in its first week.But the house builder warned