How to Establish Credibility as a Coach

What actually makes a coach look credible to a stranger who's never met them, and where does ICF fit in that? Referrals are the strongest signal, someone who already trusts you vouching for you directly. Live demonstration, watching you actually work, comes close, but stays subjective. ICF certification and real accreditation in a methodology are different: binary, you either hold them or you don’t. Social media is the most subjective signal of all, and a free coaching session proves less