Building Credibility with Clients

As a leadership coach, you’ve no doubt learned that executives won’t seek assistance from anyone they don’t trust. Being coached can be a vulnerable position, where the leader’s character, style and beliefs are examined. They will only tackle these personal topics with someone they believe has their best interest at heart and can truly be of benefit to them.
Earning trust is the first step in landing a working relationship with a potential client. Are you overly focused o