Why Smoking Is Making a Comeback — Especially With Gen Z

Smoking, once romanticized in old Hollywood, is wafting into pop culture today with cigarettes being waved around in more movies and music videos — and that has more people, especially Gen Z, trading in vapes for cigs. The trend is a growing concern for health experts who say more than 480,000 Americans die each year from smoking-related illnesses like cancer and heart disease. NBC’s Joe Fryer reports for TODAY.