Tiffany Doubles Down on Basquiat Ad Strategy with Advent Calendar

As part of its recently launched “About Love” campaign, fronted by Beyoncé and Jay-Z, Tiffany & Co. has doubled down on the advertisement’s centerpiece, Jean-Michael Basquiat’s 1982 painting Equals Pi, creating a holiday-themed, limited-edition around it.
On Wednesday, the luxury jeweler unveiled the 2021 edition of its annual advent calendar—conceived as a four-foot wood cabinet housing 24 boxes in the brand’s signature robin’s-egg blue