Sotheby’s Is Adapting to a Softer Wine Market by Selling Access and Experiences—Not Just Bottles

Editor’s Note: This story originally appeared in On Balance, the ARTnews newsletter about the art market and beyond. Sign up here to receive it every Wednesday. This story is also part of a new series on the convergence of art and luxury. See all of our reporting on the topic here.The wine market is in flux. After years of rising prices, fueled by low interest rates, global demand, and a pandemic-era rush into collectible assets, previously cove