Phoenix Museum: Inside a $1.3 M. Initiative to Become the Country’s First Bilingual Institution

What’s at stake when you’re translating something as simple as the phrase “museum shop” from English into Spanish? Discussions like this one—around the nuance of language and interpreting it for a diverse local community—have been at the core of the mission of the Phoenix Art Museum in Arizona since 2015. And now, in keeping with that larger goal of tapping new audiences, the museum has debuted a new website, one that is fully bilingual and has been entirely t