Museums Have Moved Online, But They Must Reinvent Themselves to Thrive

David Resnicow and is the president and cofounder of the PR agency Resnicow and Associates.
During the past month, museums across the globe have been faced with suddenly transforming themselves from physical spaces designed to immerse visitors in installations and on-site programs into producers and distributors of online multimedia content. Without any preparation or playbook. Rather than deliver visitors to the museum, museums must now deliver themselves to the visitor.
The medium is the museu