Madeleine Grynsztejn on Creating a Financially Sustainable Museum

Illustration Denise Nestor.
In 2019, the MCA Chicago implemented a strategic plan to make the institution more financially sustainable, and more welcoming to—and representative of—its community. Madeleine Grynsztejn didn’t let the pandemic interrupt these initiatives; she took it as an opportunity to accelerate them.
When we shut down in March 2020, we pivoted our programming immediately. We reopened in July with an exhibition called “Just Connect,” featuring works