In Promotional Video, Lady Gaga Modernizes the Mona Lisa’s Smile

It’s hard to top the image of visitors to the Louvre striking a warrior pose in the museum’s Cour Marly or grunting through an intense cardio session in the shadow of the Winged Victory of Samothrace, both of which were made possible thanks to a program called “Run in the Louvre” that the museum launched during this year’s Summer Olympics in Paris. The latest crossover marketing event at the museum is tied to the October 2 release of the Joker: Folie &agra