In a Museum Collaboration with Snapchat, Alex Israel Asks: What’s in a Brand?

Though Snapchat is usually associated with teens using dog filters and disappearing chats, just before the pandemic, the social media company partnered with Alex Israel to create something a little less ephemeral.
Now on view at The Bass museum in Miami through May 1, “Alex Israel x Snapchat” is the latest in the Los Angeles–based artist’s long running collaborations with luxury brands (Louis Vuitton, Rimowa, Vilebrequin, to name a few). Over the years, he’s consist