Immersive Art Is Exploding, and Museums Have a Choice to Make

Blockbuster art exhibitions were once largely the province of museums. Crowds now flock to popular immersive exhibitions—where all you see is a part of the artwork—in a new breed of art venue. Last year, some 2.4 million people paid approximately $25 each to experience teamLab’s Planets exhibition in Tokyo, racking up ticket sales on a par with box office revenues at the Met or the Tate.That’s just in one location. Unconstrained by the limitations of exhibiting unique phy