Hard Truths: Fight at the Museum

I am social media director at an art museum with well over one million Instagram and Facebook followers. Our account went awkwardly silent for a full week in June when the BLM protests erupted because the museum administration was undecided about their response. I convinced the director that we should participate in national Black Out Tuesday by posting a simple black square with #BLM. What a mistake. The post unleashed armies of trolls who immediately began bombing every post with harsh comment