Gucci Sells NFT Inspired by Latest Collection at Christie’s

As major brands continue to look to the market for NFTs, Italian fashion label Gucci is auctioning off a newly minted NFT inspired by its Fall/Winter 2021 collection in an online auction hosted by Christie’s. The NFT draws from Aria, a four-minute film produced by filmmaker Floria Sigismondi and Gucci’s creative director Alessandro Michele to accompany a runway show.
The work is offered as part of “Proof of Sovereignty,” a Christie’s-curated NFT sale that began May