Frieze Seoul’s Public Programs Include a Hunt for Hidden Coins and a Place to Talk About Climate Change

Art fairs may have started out as trade shows for dealers to sell each other their inventory, but they have long since become major events in the art world’s attention economy, zhuzhed up with public art commissions and intellectual dressings, including elaborate programs of public talks and film screenings, as well as plain old fun events like concerts. (As I wrote in 2020, the Armory Show even once offered a museum-style audio guide.) The public programming for the upcoming edition