Daniel Arsham to Become First Artist to Serve as Creative Director for NBA Team

Ohio native Daniel Arsham is having a historic homecoming. On Tuesday, the Cleveland Cavaliers announced that the artist has been named creative director of the basketball team, making him the person ever to hold that position. It is also a first for the NBA altogether: no artist has ever been given the title, which typically goes to a pop cultural icon like Drake, who acted as artistic director to the Toronto Raptors.
Arsham will be charged with revitalizing the iconic team’s entire brand