Brooklyn Museum of Art Rebrands After 200 Years

Can a 200-year-old institution rebrand as cutting edge? The Brooklyn Museum of Art is attempting to do just that with its new logo design.The new “visual identity” of the museum entails a sans serif font, new ligatures featuring an overlapping ‘o’ in Brooklyn and a combined ‘u’ and ‘m’ at the end of museum, and two dots surrounding the institution’s name intended to mimic those that frame the names of ancient philosophers, playwrights, and po