An Inside Look at Seoul’s Art Market as Frieze Opens

Rewind a couple of years and South Korea was being heralded as the art world’s new mecca, with Seoul the natural capital. “It’s Boom Time for Seoul’s Flourishing Art Market. Here is Why the Art-Market Goldrush in South Korea is Here to Stay,” Artnet News announced in 2022. The following year, the Art Newspaper asked, “Seoul has all the ingredients for success—can Frieze now take its market to the next level?” In a moment wh