"The creative industries are misreading the public"

With Brexit the British people have shown a greater appetite for risk than the creative sector, which needs to take the public more seriously or risk becoming irrelevant, says Martyn Perks of the Dissenters Design Network.A general election has been called. No one knows exactly what the UK public will do, but they will likely, again, take a huge risk and vote for the unknown.
The 2016 EU referendum was a turning point. The UK public, in the face of 'expert' advice and exhortations, voted to leav