Nike app uses AR and AI to scan feet for perfect fit

Nike has launched an app setting that provides "hyper-accurate" sizing recommendations for each of its shoes by scanning your feet with a smartphone camera.
Called Nike Fit, the tool – available as both in-store and at-home options – aims to address the problem of customers ordering and wearing the wrong-fit shoe.
"Three out of every five people are likely to wear the wrong size shoe," said Nike. "Length and width don't provide nearly enough data to get a shoe to fit comfor