"Inventing a story means no design decision is arbitrary" says David Rockwell

New York architect David Rockwell explains how constructing a narrative can guide the design of hospitality spaces in this video produced by Dezeen for the AHEAD Awards.
Rockwell Group, the firm founded by the architect in 1984, has won the Outstanding Contribution Award at tonight's AHEAD Americas hospitality awards held at the Faena Forum in Miami.
On top of architecture, interiors and furniture projects, Rockwell and his team are also known for their prolific theatre set design work for shows