Culdesac designs coherent interiors for Consum supermarket in Benicàssim

Creative consultancy Culdesac has designed a store for supermarket chain Consum in Benicàssim, Spain, with simple, stripped-back interiors to make the shop's arrangement understandable.
Valencia-based Culdesac designed the arrangement, signage and furniture of the store, which will serve as a model for Consum's future shops, to be clearer and easier to understand than traditional supermarkets.
"Stores should be designed in order to make shopping easier," explained Borj