"Carbon washing is the new greenwashing"

The global push to reduce atmospheric carbon is being compromised by confusing terminology and misleading claims, argues Dezeen founder and editor-in-chief Marcus Fairs.Carbon washing is the new greenwashing. Growing alarm about climate change has triggered a rise in the number of companies making questionable claims that they are addressing the issue.
Phrases such as "climate neutral", "carbon negative", "net-zero" and "offsetting" are casually bandied around, replacing terms such as "biodegrad