"Can Aalto's international acclaim really be down to self-promotion?"

A recently released feature film about Alvar Aalto presents the Finish architect as an expert in self-promotion but Laura Iloniemi questions if this skill was the key to his success.The recently released Finnish movie Aalto directed by Virpi Suutari places a great emphasis on Alvar Aalto's ability to market himself, suggesting that the critical international acclaim this celebrated architect won was down to self-promotion.
Can this really be why Aalto is placed alongside Le Corbusier, Mies