YouTube 'kidfluencers' exposing children to 'staggering' amounts of junk food ads

YouTube ‘kidfluencers’ are exposing children to "staggering" levels of junk food advertising with unhealthy items plugged in videos that have had over a billion views, a study has revealed. Researchers found that almost half of the clips looked at on the video site’s "wildly popular" channels featuring child stars promoted unhealthy food and drinks. The lead author of the report, published in the US journal Pediatrics, Dr Marie Bragg, warned that parents were often unaware that