WPP looks to AI to boost bottom line following collapse in advertising giant’s profits

Advertising giant WPP on Thursday outlined plans to use artificial intelligence to increase its profitability after reporting a collapse in its profits for the full-year 2023.  WPP’s plans will see it start selling AI products and consulting services to clients, while also using the technology internally to “augment” positions inside the company and increase its own productivity.  The British conglomerate’s plans follow its January pledge to invest £2