With zero advertising, Elon Musk says Model 3 reservations are increasing every week

When Elon Musk introduced the Model 3 last year, the excitement was palpable; hardly a surprise given that Tesla enthusiasts had been waiting years to see what the company's more affordable version of the Model S was going to look like. And with a pricepoint of just $35,000, reservations for Tesla's mass market EV began skyrocketing almost immediately.Just 24 hours after the Model 3 was introduced to the world, Musk indicated that the cumulative number of reservations had surpassed 180,000.