Viacom to sell Snapchat ads in multi-year deal - WSJ

Viacom Inc is said to be extending its deal with Snapchat which will allow it to sell advertising on the mobile app's behalf, the Wall Street Journal reported citing people familiar with the matter. Viacom already has a deal with Snapchat that carries content for Viacom-owned networks Comedy Central and MTV. The multi-year deal is expected to be discussed by Viacom chief executive Philippe Dauman during the earnings calls on Tuesday, the Journal said.