Under Armour’s Turnaround Hits a Wall as North America Demand Craters

Under Armour faced renewed challenges to its multiyear turnaround effort when it revised its financial outlook on August 7. The athletic apparel company now projects full-year revenue will decline by a mid-single-digit percentage, a substantial shift from its earlier forecast of only a slight decline.
The company’s North America segment, its largest market, experienced particularly sharp headwinds. Revenue in that region fell 9% to $609.8 million during the quarter ended June 30. Company