Under Armour cuts FY27 sales outlook amid soft demand

Under Armour reported mixed results for the quarter ended 30 June 2026, with overall revenue declining 3% year-on-year to $1.1bn. The athletic apparel maker faced particular weakness in its core markets, with North American sales falling 9% and Asia-Pacific dropping 7%. However, international operations showed more strength, with revenue rising 5% to $490m, driven by gains in EMEA, which increased 12%, and Latin America, up 8%.
Domestic channels struggled across the board, as wholesale revenue