This may be Apple’s first brand new iOS device since 2015

The rumors saying that Apple is working on a Siri-based Amazon Echo rival are back, with a noted insider saying that Apple is currently finalizing the design for the unnamed product.
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“Apple is currently finalizing designs for their Alexa competitor, expected to be marketed as a Siri/AirPlay device,” Sonny Dickson said on Twitter.
Apple is currently finalising designs for their A