Tanger CEO says World Cup drove up traffic, sales this summer

Tanger Factory Outlet Centers reported elevated traffic and sales during June and July, which company leadership attributed to international and domestic tourism surrounding the World Cup. CEO Stephen Yalof noted in a Wednesday interview that the event presented an opportunity to introduce the brand to new visitors who might become long-term customers if they had positive experiences.
The company operates shopping centers in eight of the eleven host cities for the tournament. Yalof stated that