Surge pricing is coming to Wendy’s. Here’s how it already affects bigger purchases, like concert and plane tickets.

Surge pricing could be coming for your Wendy’s chili order. The fast-food chain with a red-headed mascot is leaving some people red-faced after the news that it plans to test “dynamic pricing” starting as early as next year. Skim through social media and it’s easy to find comments bashing the “Biggie Bag” provider, talking about watching “the price action of a hamburger,” or joking about being able to turn a profit on the resale of well-timed bacon