Reddit will offer shares in its IPO at issue price to 75,000 of its most active users: report

Social-media company Reddit is planning to offer shares in its initial public offering to 75,000 of its biggest users when it hits the market next month, the Wall Street Journal reported Wednesday, citing people familiar with the matter. The move is aimed at building loyalty, but could backfire if the stock falls in its debut. Reddit CEO Steve Huffman said at The Wall Street Journal’s Tech Live conference in 2021 that he wanted to make any offering more accessible to individ