News Corp posts quarterly loss as print ad sales fall

(Reuters) - News Corp , the owner of the Wall Street Journal, Dow Jones Newswires and book publisher HarperCollins, reported a quarterly loss as it struggles to cope with a decline in newspaper advertising sales. The company, controlled by media mogul Rupert Murdoch, has been reducing staff and implementing other cost-cutting measures in its Dow Jones division, which includes the Journal, while building up its digital real estate business. Advertising revenue fell 11 percent.