NBC signs deal to create original content for Snapchat

(Reuters) - Comcast Corp's NBC Universal has signed a multi-year deal with Snapchat to produce original content for the messaging app, a Snapchat executive told Reuters. NBC is set to kick off this initiative with "The Voice on Snapchat", a series that collects user-submitted performances judged by 'coaches' from the broadcaster's singing show "The Voice", the Wall Street Journal, said on Monday. NBC Universal could not be immediately reached for comment.