Everyone is sharing this comic about the 'backfire effect' ... but there's a huge catch

You've probably already seen The Oatmeal comic in your social media feed several times now.  Its beautiful illustrations are paired with an elegant, clever explanation about something called the "backfire effect." Basically, it describes why people double down on their beliefs when presented with contradictory information.  SEE ALSO: What Facebook must do to prepare its 3,000 new moderators for the trauma they'll face The cartoon is powerful because we can all relate to that feeling of