AI is helping people buy up and hoard sought-after sneakers. Adidas says it has a solution.

AI has become a buzzy topic recently across many industries, but it’s been used by sneakerheads for years in the form of “bots.” These bots help customers quickly purchase sought-after shoes that are released in limited quantities, often to resell them for a profit on the secondary market. They do this, in part, by enabling buyers to create multiple accounts and improve their chances of not only getting a pair of coveted shoes, but getting many pairs.Shoe brands are aware of th