Millions get to know Canadian Canola

Canadians met our friendly neighbourhood Canadian Canola a year ago through a digitally-led Hello Canola campaign targeting millennials aged 25-49 in densely populated areas of English-speaking Canada. Approximately one in 10 Canadians surveyed recognized the face and recalled the message. That’s a good start.The National Canola Marketing Program (NCMP) is a partnership of SaskCanola, Alberta Canola and Manitoba Canola Growers that was more than five years in the making to secure program a