AgriMarketing Program: Beef sector support

The Government of Canada is investing over $6 million in two organizations to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef.Canada BeefCanada Beef is receiving up to $5,865,110 through the Sustainable Canadian Agriculture Partnership, under the AgriMarketing Program.The project aims to build a dynamic, profitable and competitive Canadian beef and veal industry where high-quality Canadian beef and veal products